Etsy keyword manager how to#

Once Etsy’s search function collects all product listings that are relevant to a shopper’s query, it sets the rank for each listing. To sum it all up: use all 13 tags, diversify your inventory, and add attributes. Additionally, it’s very important to refresh your product listings with new keywords because keyword trends are constantly changing.Īdding attributes and categorizing your items is also important because this helps Etsy’s search algorithm understand better what your shop is all about. This is precisely why it’s of vital importance that you use all 13 tags in your product lists as each tag increases your chances to match a shopper’s search query. If the keywords you’ve used in your product listings match the users’ search queries, the algorithm will display your product listings in search results.

In order to do that, Etsy’s search function analyzes all data in product listings including title, tags, and categories, and looks for words that match the customer’s search. When a shopper hops on Etsy and types something in the search bar, Etsy’s algorithm analyzes their words and matches the shopper with listings that are relevant to that search. The two most important factors that influence it are: Etsy Search AlgorithmĪs we mentioned before, Etsy’s search algorithm functions similar to a search engine such as Google, and its main purpose is to connect shoppers with the most relevant matches.

Of course, you want to get your product listings up there if you were to stand out in a sea of millions. To put it more simply, Etsy’s search function analyzes millions of product listings and decides which will show up in the top results. To get good at Etsy SEO, you need to learn the factors that influence the platform’s algorithm. Think of Etsy as a search engine that generates results based on what people have typed in the search bar.

Sellers need to optimize their shop and product listings for Etsy’s search algorithm if they want their shop to reach a wider audience. How does the Etsy Search Algorithm work?Įtsy SEO is the sum of all activities marketers do in order to improve the visibility of their stores.To do that, we need to answer the following questions:

Etsy keyword manager how to#

Related articlesīefore we start explaining how to do Etsy keyword research, first we need to explain why keyword research is essential to your shop’s success. In this article, we’ll discuss what Etsy SEO is, how Etsy’s search function works, and the methods you can use to discover lucrative keywords today. You might even have fun learning how your shoppers think and what kind of items they’re interested in. The good news is that doing keyword research is not difficult at all. Keyword research is the foundation of SEO and there’s really no way to stand out among competitors if you don’t get pretty good at it. It will also help you discover best-selling items that you haven’t even thought of. Analyzing and discovering search terms that people use when shopping for items will give you a better understanding of the language shoppers use. Doing proper Etsy keyword research is the most important thing you can do to improve the visibility of your store.